‘Get Loose’ portrays frivolous sexuality, unfettered femininity and
strength coming from within. Portrayed looks are nothing more than a
medium for Jade to express herself.
‘Get Loose’ shows the reality. The reality where beauty emanates from self-awareness and self-love instead of perfect, overly edited appearance of skin or garment. Those fade away eclipsed by Jade’s confidence, her liberated posing and self-esteem.
As she put it:
‘I didn't feel any pressure to hide my imperfections. It felt more like a welcomed vulnerability to share, to represent the collection as authentic as it is. Imperfections are perfect! […] The whole team on set gave me unbelievable energy that allowed me to slip into different roles in an enormously freeing and pleasing way.’
model: @jadekrym / @madebymilkpoland
art direction: @zozolqa